If is the leading property and casualty insurance company in the Nordic region. I am currently working as Nordic UX Lead for the web shops of the entire corporate group. I am constantly working to make it as smooth, safe and satisfying as possible for our customers to find and buy the right insurances for them online.
The work includes designing wireframes, graphic design, developing low- to high fidelity prototypes, perform user studies, usability tests and more.
During my time working at If we have won the award for Best Bank and Insurance Site at the Swedish IDG Internetworld Top 100, 3 out of 4 years! (in total 4 out of five years) . In the motivation to the award this year, 2018, they specifically mention the easy and safe way of helping our customers buy their insurances online. They also highlighted the modern way of being able to pay your insurance with the Swedish mobile paying service “Swish”, a solution that I designed the customer journey and user interface for when buying online.